A podcast dedicated to exploring the magic, mess, and mastery of innovation.
Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: www.wetech-alliance.com
Episodes
Friday Oct 28, 2022
E10 | ScalingUP with Climate Neutral
Friday Oct 28, 2022
Friday Oct 28, 2022
In this episode, the Adams talk to Kyle Bassett, founder of Climate Neutral, a Canadian cleantech company creating innovative digital tools to accelerate climate action, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Friday Feb 25, 2022
E6 | Thinking Outside the (Market)Box with Diana Goodwin
Friday Feb 25, 2022
Friday Feb 25, 2022
After a brief 2 year pause due to a global pandemic, the Adams are back in the same room again!
In this episode, the Adams talk about bootstrapping and growing a business with seasoned entrepreneur, Diana Goodwin. Diana is the Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile and virtual workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox.
Music for this episode provided by local pop & soul singer-songwriter, Crissi Cochrane.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Saturday Apr 18, 2020
E5 | Marty McFlywheel
Saturday Apr 18, 2020
Saturday Apr 18, 2020
In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and proper sendoff to Elias St. Elmo Lewis, the father of the funnel. Oh yeah, and they also teach you how to get a flywheel up and spinning in your business.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Wednesday Mar 11, 2020
E4 | Defining Your 1st Sales Process
Wednesday Mar 11, 2020
Wednesday Mar 11, 2020
In part 1 of a 3-part series on the Death of the Funnel, the Adams give you the tools you need to define your customer and get to product market fit and share a tangible 7-step guide to creating your first sales process.
ALSO IN THIS EPISODE: The Adams say the word "excited" 600x, Adam Castle attempts to get #RideOrDieCustomers to trend, Adam Frye goes all "A Beautiful Mind" on the whiteboard, and find out who broke young Castle's heart.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | @wetechalliance
Wednesday Mar 04, 2020
Deep Cut | Just the 2 of Us
Wednesday Mar 04, 2020
Wednesday Mar 04, 2020
The Adams break into impromptu song that starts out strong but leaves the judges underwhelmed with the finish.
Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.
Wednesday Feb 26, 2020
E3 | "BIN" There, Done That
Wednesday Feb 26, 2020
Wednesday Feb 26, 2020
In the final installment of our 3-part "Roadmap to Scale" series, the Adams talk to WEtech Alliance client Randall Schwartzentruber, Co-Founder & CEO at BinSentry about how his tech startup is disrupting farming world-wide.
Music for this episode provided by local artist MZTF.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | @wetechalliance
Wednesday Feb 12, 2020
E2 | Turning Your Hopes & Dreams into Cold, Hard Cash
Wednesday Feb 12, 2020
Wednesday Feb 12, 2020
In part 2 of our 3-part "Roadmap to Scale" series, the Adams focus on the systems of scale to help existing businesses grow.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | @wetechalliance
Thursday Jan 30, 2020
Episode 1 | Mythbusters: Spark Edition
Thursday Jan 30, 2020
Thursday Jan 30, 2020
In part 1 of a 3 part "Roadmap to Scale" series, the Adams dispel some of the myths about what entrepreneurship is like and share tangible tools to turn the idea in your head into a business.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | @wetechalliance
