Alchemy Toolbox
Episode 8 | Talk Less to Sell More with Hubspot's Jose Martins
Links to some of the things talked about on this episode:
- Track your talk ratio with gong.io
- Hubspot for Startups - Use the same CRM as the Adams! Qualifying founders can get up to 90% off their subscription.
- Inbound Organization by Dan Tyre - Jose's book recommendation
- As promised, here's the Buyer's Matrix website that Jose recommended, but couldn't remember the name of.
- WEtech Alliance Client application
- Check out other podcasts from WEtech Alliance
Episode 7 | The Entrepreneurial Journey with Ben Puzzuoli
Links to some of the things talked about on this episode:
- Planting the IT Seed - Windsor Star article from May 2011 featuring Ben
- Landing a Unicorn - The impact of the new $5-billion EV battery plant in Windsor and $50-million Magna plant in Chatham-Kent
- Learn more about Diana's company, MarketBox.
- Innovation Outposts - The new initiative from WEtech Alliance, powered by Libro Credit Union that Adam Castle mentions.
- Ben's book recommendations 'The Dip' by Seth Godin and 'The Google Story' by David A. Vise.
- Cayzu is hiring! Get in touch with Ben Puzzuoli to learn more. Check out more Tech Jobs HERE.
- WEtech Alliance Client application
Episode 6 | Thinking Outside the (Market)Box with Diana Goodwin
Links to some of the things talked about on this episode:
- The Adams really, REALLY like Hubspot and it turns out, so does Diana! Check out our Client Perks page for details on how you can get 90% off Hubspot.
- Diana is a big fan of Slack and how it has helped her team stay connected.
- Learn more about Diana's company, MarketBox.
- Diana recommends Ahrefs to become an SEO pro.
Episode 5 | Marty McFlywheel
Links to some of the things talked about on this episode:
- A free 5-day course of daily bite-sized sales metric emails
- The Flywheel explained
- Check out episode 4 below for even more Flywheel tools
Episode 4 | The History of Sales
Links to some of the things talked about on this episode:
- Map your journey using OneNote or Trello
- Map your customer journey with these templates
- Learn more about our client BinSentry
- Run A/B split tests with Mailchimp, Constant Contact and Vidyard
- Find customers with Contact Out, ZoomInfo & RocketReach
- Close the deal with LinkedIn Sales Navigator
- How to build disruptive strategic flywheels
Episode 3 | "BIN" There, Done That
Links to some of the things talked about on this episode:
- Learn more about our client BinSentry
- Check out this episode's featured local artist MZTF on Spotify
- Learn more about WEtech Alliance
- MaRS Embedded Executive, another of our Client Perks
- Here more about how BinSentry is disrupting feed mills in our recent blog post
Episode 2 | Turning Your Hopes & Dreams Into Cold, Hard Cash
A list of some of the tools talked about in this episode:
- WEtech's on-demand Venture Success Team
- Startup Deals curated perks
- Client Perks including $10k AWS credits & 90% off Hubspot
- CDMN Soft Landing program
- A closer look at our ScaleUP Tech Accelerator grads
- WEtech Development Days & 90 Day Milestone tracker
- Castle REALLY loves reddit - especially the r/Entrepreneur subreddit
Episode 1 | Mythbusters: Spark Edition
A list of some of the tools talked about in this episode:
- Business Model Canvas template
- WEtech Alliance Client Perks including MaRs' E101 program
- Create an inexpensive landing page with Wix or Squarespace
- Run high converting experiments with Mailchimp
- Tap into reddit communities and get real-world feedback
- WEtech Alliance Client application
