Innovation Alchemy with the Adams

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WEtech Alliance’s Adam Castle & Adam Frye talk transformational tools to take your business from idea to impact.

Episodes

Friday Nov 18, 2022

Episode 13 | ScalingUP with REEL Outline

Friday Nov 18, 2022

In this final episode from our ScalingUP series, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye and joins Adam Castle to talk with Vesna Spadafora of REEL Outline, a Windsor tech startup building solutions to help Pharmacists streamline the patient #health journey.

REEL Outline is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Friday Nov 11, 2022

Episode 12 | ScalingUP with A20

Friday Nov 11, 2022

In this episode, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Sarah Roddy and Ted Williamson of A20, a new ecosystem to help accounting firms connect with their clients and reduce costs and issues related to employee turnover, while increasing control of client work, quality, and efficiency.

A20 is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Friday Nov 04, 2022

Episode 11 | ScalingUP with Optimotive

Friday Nov 04, 2022

In this episode WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Scott Fairley, Founder & CEO of Optimotive Technologies, a Windsor-based startup focused on the enablement of automation for customers operating in muddy, dusty and otherwise unpredictable conditions, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Friday Oct 28, 2022

Episode 10 | ScalingUP with Climate Neutral

Friday Oct 28, 2022

In this episode, the Adams talk to Kyle Bassett, founder of Climate Neutral, a Canadian cleantech company creating innovative digital tools to accelerate climate action, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Wednesday Oct 19, 2022

Episode 9 | ScalingUP with GaiaDigits

Wednesday Oct 19, 2022

In this episode, the Adams talk to Cheng Ye, CEO & Founder of GaiaDigits, one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Friday Jun 24, 2022

Episode 8 | Talk Less to Sell More with Hubspot’s Jose Martins

Friday Jun 24, 2022

In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins.

Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attributes as an introvert into superpowers in sales to become a Top 1% sales performer at HubSpot!

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Wednesday Jun 01, 2022

Episode 7 | The Entrepreneurial Journey with Ben Puzzuoli

Wednesday Jun 01, 2022

In this episode, the Adams talk to local tech entrepreneur and WEtech Alliance client, Ben Puzzuoli, co-founder and director of sales at Cayzu Help Desk, about his entrepreneurial journey over 20+ years in the industry.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Friday Feb 25, 2022

Episode 6 | Thinking Outside the (Market)Box with Diana Goodwin

Friday Feb 25, 2022

After a brief 2 year pause due to a global pandemic, the Adams are back in the same room again!

In this episode, the Adams talk about bootstrapping and growing a business with seasoned entrepreneur, Diana Goodwin. Diana is the Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile and virtual workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox.

Music for this episode provided by local pop & soul singer-songwriter, Crissi Cochrane.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

Saturday Apr 18, 2020

Episode 5 | Marty McFlywheel

Saturday Apr 18, 2020

In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and proper sendoff to Elias St. Elmo Lewis, the father of the funnel. Oh yeah, and they also teach you how to get a flywheel up and spinning in your business.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Wednesday Mar 11, 2020

Episode 4 | Defining Your 1st Sales Process

Wednesday Mar 11, 2020

In part 1 of a 3-part series on the Death of the Funnel, the Adams give you the tools you need to define your customer and get to product market fit and share a tangible 7-step guide to creating your first sales process.

ALSO IN THIS EPISODE: The Adams say the word "excited" 600x, Adam Castle attempts to get #RideOrDieCustomers to trend, Adam Frye goes all "A Beautiful Mind" on the whiteboard, and find out who broke young Castle's heart.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | @wetechalliance