A podcast dedicated to exploring the magic, mess, and mastery of innovation.
Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: www.wetech-alliance.com
Episodes
Wednesday Jan 07, 2026
E26 | Beyond the A.I. Hype: Innovation, Ethics, and What Comes Next
Wednesday Jan 07, 2026
Wednesday Jan 07, 2026
AI is everywhere — ChatGPT, copilots, agents, automation — but how much of it is actually delivering real value?
In this episode of Innovation Alchemy, we re-connect with University of Windsor alum and current Managing Director of AI at PwC in Calgary, Danielle Gifford, to cut through the hype and explore what AI is really doing inside organizations today, how teams can best leverage it, and where it goes from here.
This episode is powered by Workforce WindsorEssex, as a continuation of the momentum sparked at our AI Workforce Summit this past September. Learn more: https://www.workforcewindsoressex.com/ai-summit/
Innovation Alchemy is a podcast by WEtech Alliance, dedicated to exploring the magic, mess, and mastery of innovation. Learn more: https://www.wetech-alliance.com/podcasts/
Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: https://www.wetech-alliance.com/
Monday Aug 11, 2025
E21 | The State of Advanced Manufacturing in Canada
Monday Aug 11, 2025
Monday Aug 11, 2025
In this episode of the Innovation Alchemy podcast, Adam talks with three graduates of the i.d.e.a. Fund, Andrew Glover of Harbour Technologies, James Gibb of Affinity, and Vedagya Bakshi of Estare, about the state of manufacturing in Canada; where we can win; and where we're headed.
Learn more about Harbour Technologies: https://www.harbour-tech.com/
Learn more about Affinity Outdoor Living: https://www.affinityinc.ca/
Learn more about Estare: https://www.estare.co/
Learn more about the i.d.e.a. Fund: https://www.wetech-alliance.com/idea/
Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: https://www.wetech-alliance.com/
Friday Jun 24, 2022
E8 | Talk Less to Sell More with Hubspot’s Jose Martins
Friday Jun 24, 2022
Friday Jun 24, 2022
In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins.
Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attributes as an introvert into superpowers in sales to become a Top 1% sales performer at HubSpot!
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Saturday Apr 18, 2020
E5 | Marty McFlywheel
Saturday Apr 18, 2020
Saturday Apr 18, 2020
In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and proper sendoff to Elias St. Elmo Lewis, the father of the funnel. Oh yeah, and they also teach you how to get a flywheel up and spinning in your business.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Wednesday Mar 11, 2020
E4 | Defining Your 1st Sales Process
Wednesday Mar 11, 2020
Wednesday Mar 11, 2020
In part 1 of a 3-part series on the Death of the Funnel, the Adams give you the tools you need to define your customer and get to product market fit and share a tangible 7-step guide to creating your first sales process.
ALSO IN THIS EPISODE: The Adams say the word "excited" 600x, Adam Castle attempts to get #RideOrDieCustomers to trend, Adam Frye goes all "A Beautiful Mind" on the whiteboard, and find out who broke young Castle's heart.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | @wetechalliance
