Innovation Alchemy

E34 | ScalingUP with Stratus Plastics

In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Colby Wu from Stratus Plastics.

Stratus Plastics is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).

ThermaRoot, developed by Stratus Plastics International’s agri division, StratusAgro, is an innovative root-zone heating and cooling technology designed for commercial greenhouses. By delivering precise climate control directly to the plant’s root system, ThermaRoot helps growers reduce energy costs, improve yields, and protect crops from extreme weather. With successful pilot trials in Ontario’s greenhouse cluster and collaborations with leading research institutions and technology partners, ThermaRoot is redefining sustainable climate control for high-value crops.

Learn more about StratusAgro: https://www.stratusagro.com/

Learn more about ScaleUP: https://www.wetech-alliance.com/scaleup/

Learn more about the Innovation Alchemy podcast: https://www.wetech-alliance.com/PODCASTS/

Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: https://www.wetech-alliance.com/

#Innovation #Technology #Entrepreneurship #Podcast #Agritech

E33 | ScalingUP with Adopli AI

In this episode of the Innovation Alchemy podcast WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Ranem Ghalion and Abdulkafi Ghalion from Adopli AI.

Adopli AI is one of 10 companies in Cohort 9 of our award-winning ScaleUP Accelerator, powered by Libro Credit Union, in partnership with Communitech, the government of Ontario, and the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).

Adopli AI transforms how businesses handle customer interactions through intelligent automation that drives real growth. Their multilingual AI agents seamlessly manage email, chat, and voice communications—from initial inquiries to follow-ups and appointment scheduling. Built specifically for growing small-to-mid-sized businesses, they eliminate operational bottlenecks that consume valuable time and resources. Through their blend of strategic automation and personalized multilingual support, they enable businesses to scale efficiently while reducing costs and maintaining exceptional customer experiences at every touchpoint.

Learn more about Adopli AI: https://adopliai.com/

Learn more about ScaleUP: https://www.wetech-alliance.com/scaleup/

Learn more about the Innovation Alchemy podcast: https://www.wetech-alliance.com/podcasts/ 

Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: https://www.wetech-alliance.com/

#Innovation #Technology #Entrepreneurship #Podcast #AI

E26 | Beyond the A.I. Hype: Innovation, Ethics, and What Comes Next

AI is everywhere — ChatGPT, copilots, agents, automation — but how much of it is actually delivering real value?

 

In this episode of Innovation Alchemy, we re-connect with University of Windsor alum and current Managing Director of AI at PwC in Calgary, Danielle Gifford, to cut through the hype and explore what AI is really doing inside organizations today, how teams can best leverage it, and where it goes from here.

 

This episode is powered by Workforce WindsorEssex, as a continuation of the momentum sparked at our AI Workforce Summit this past September. Learn more: https://www.workforcewindsoressex.com/ai-summit/ 

Innovation Alchemy is a podcast by WEtech Alliance, dedicated to exploring the magic, mess, and mastery of innovation. Learn more: https://www.wetech-alliance.com/podcasts/ 

Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: https://www.wetech-alliance.com/

E21 | The State of Advanced Manufacturing in Canada

In this episode of the Innovation Alchemy podcast, Adam talks with three graduates of the i.d.e.a. Fund, Andrew Glover of Harbour Technologies, James Gibb of Affinity, and Vedagya Bakshi of Estare, about the state of manufacturing in Canada; where we can win; and where we're headed.

Learn more about Harbour Technologies: https://www.harbour-tech.com/

Learn more about Affinity Outdoor Living: https://www.affinityinc.ca/

Learn more about Estare: https://www.estare.co/

Learn more about the i.d.e.a. Fund: https://www.wetech-alliance.com/idea/

Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: https://www.wetech-alliance.com/

E8 | Talk Less to Sell More with Hubspot’s Jose Martins

In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins.

Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attributes as an introvert into superpowers in sales to become a Top 1% sales performer at HubSpot!

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

E5 | Marty McFlywheel

In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and proper sendoff to Elias St. Elmo Lewis, the father of the funnel. Oh yeah, and they also teach you how to get a flywheel up and spinning in your business.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

E4 | Defining Your 1st Sales Process

In part 1 of a 3-part series on the Death of the Funnel, the Adams give you the tools you need to define your customer and get to product market fit and share a tangible 7-step guide to creating your first sales process.

ALSO IN THIS EPISODE: The Adams say the word "excited" 600x, Adam Castle attempts to get #RideOrDieCustomers to trend, Adam Frye goes all "A Beautiful Mind" on the whiteboard, and find out who broke young Castle's heart.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | @wetechalliance