A podcast dedicated to exploring the magic, mess, and mastery of innovation.
Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: www.wetech-alliance.com
Episodes
Aug 11, 2025
Aug 11, 2025
48 min
In this episode of the Innovation Alchemy podcast, Adam talks with three graduates of the i.d.e.a. Fund, Andrew Glover of Harbour Technologies, James Gibb of Affinity, and Vedagya Bakshi of Estare, about the state of manufacturing in Canada; where we can win; and where we're headed.
Learn more about Harbour Technologies: https://www.harbour-tech.com/
Learn more about Affinity Outdoor Living: https://www.affinityinc.ca/
Learn more about Estare: https://www.estare.co/
Learn more about the i.d.e.a. Fund: https://www.wetech-alliance.com/idea/
Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: https://www.wetech-alliance.com/
Jul 5, 2023
Jul 5, 2023
39 min
In this episode WEtech Alliance's Director of Ventures Services, Adam Castle, and Digital Marketing & Social Media Coordinator, Emilie Robak, talk with Veda Sadhak, CEO and Co-Founder of Ronyn Wallets, about his entrepreneurial journey during "The First Wave of Crypto Wallets".
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Nov 18, 2022
Nov 18, 2022
19 min
In this final episode from our ScalingUP series, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye and joins Adam Castle to talk with Vesna Spadafora of REEL Outline, a Windsor tech startup building solutions to help Pharmacists streamline the patient #health journey.
REEL Outline is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Nov 11, 2022
Nov 11, 2022
21 min
In this episode, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Sarah Roddy and Ted Williamson of A20, a new ecosystem to help accounting firms connect with their clients and reduce costs and issues related to employee turnover, while increasing control of client work, quality, and efficiency.
A20 is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Jun 24, 2022
Jun 24, 2022
53 min
In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins.
Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attributes as an introvert into superpowers in sales to become a Top 1% sales performer at HubSpot!
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Jun 1, 2022
Jun 1, 2022
47 min
In this episode, the Adams talk to local tech entrepreneur and WEtech Alliance client, Ben Puzzuoli, co-founder and director of sales at Cayzu Help Desk, about his entrepreneurial journey over 20+ years in the industry.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Feb 25, 2022
Feb 25, 2022
59 min
After a brief 2 year pause due to a global pandemic, the Adams are back in the same room again!
In this episode, the Adams talk about bootstrapping and growing a business with seasoned entrepreneur, Diana Goodwin. Diana is the Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile and virtual workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox.
Music for this episode provided by local pop & soul singer-songwriter, Crissi Cochrane.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Apr 18, 2020
Apr 18, 2020
48 min
In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and proper sendoff to Elias St. Elmo Lewis, the father of the funnel. Oh yeah, and they also teach you how to get a flywheel up and spinning in your business.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Mar 11, 2020
Mar 11, 2020
56 min
In part 1 of a 3-part series on the Death of the Funnel, the Adams give you the tools you need to define your customer and get to product market fit and share a tangible 7-step guide to creating your first sales process.
ALSO IN THIS EPISODE: The Adams say the word "excited" 600x, Adam Castle attempts to get #RideOrDieCustomers to trend, Adam Frye goes all "A Beautiful Mind" on the whiteboard, and find out who broke young Castle's heart.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | @wetechalliance
Mar 4, 2020
Mar 4, 2020
45 sec
The Adams break into impromptu song that starts out strong but leaves the judges underwhelmed with the finish.
Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.
