Innovation Alchemy

Episode 10 | ScalingUP with Climate Neutral

In this episode, the Adams talk to Kyle Bassett, founder of Climate Neutral, a Canadian cleantech company creating innovative digital tools to accelerate climate action, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

Episode 9 | ScalingUP with GaiaDigits

In this episode, the Adams talk to Cheng Ye, CEO & Founder of GaiaDigits, one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

Episode 8 | Talk Less to Sell More with Hubspot’s Jose Martins

In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins.

Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attributes as an introvert into superpowers in sales to become a Top 1% sales performer at HubSpot!

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

Episode 7 | The Entrepreneurial Journey with Ben Puzzuoli

In this episode, the Adams talk to local tech entrepreneur and WEtech Alliance client, Ben Puzzuoli, co-founder and director of sales at Cayzu Help Desk, about his entrepreneurial journey over 20+ years in the industry.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

Episode 6 | Thinking Outside the (Market)Box with Diana Goodwin

After a brief 2 year pause due to a global pandemic, the Adams are back in the same room again!

In this episode, the Adams talk about bootstrapping and growing a business with seasoned entrepreneur, Diana Goodwin. Diana is the Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile and virtual workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox. 

Music for this episode provided by local pop & soul singer-songwriter, Crissi Cochrane.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

Episode 5 | Marty McFlywheel

In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and proper sendoff to Elias St. Elmo Lewis, the father of the funnel. Oh yeah, and they also teach you how to get a flywheel up and spinning in your business.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

Episode 4 | Defining Your 1st Sales Process

In part 1 of a 3-part series on the Death of the Funnel, the Adams give you the tools you need to define your customer and get to product market fit and share a tangible 7-step guide to creating your first sales process.

ALSO IN THIS EPISODE: The Adams say the word "excited" 600x, Adam Castle attempts to get #RideOrDieCustomers to trend, Adam Frye goes all "A Beautiful Mind" on the whiteboard, and find out who broke young Castle's heart.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | @wetechalliance

Deep Cut | Just the 2 of Us

The Adams break into impromptu song that starts out strong but leaves the judges underwhelmed with the finish.

Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.

Episode 3 | "BIN" There, Done That

In the final installment of our 3-part "Roadmap to Scale" series, the Adams talk to WEtech Alliance client Randall Schwartzentruber, Co-Founder & CEO at BinSentry about how his tech startup is disrupting farming world-wide.

Music for this episode provided by local artist MZTF.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | @wetechalliance

Episode 2 | Turning Your Hopes & Dreams into Cold, Hard Cash

In part 2 of our 3-part "Roadmap to Scale" series, the Adams focus on the systems of scale to help existing businesses grow.

Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.

Need help? Let's connect www.wetech-alliance.com | @wetechalliance