A podcast dedicated to exploring the magic, mess, and mastery of innovation.
Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: www.wetech-alliance.com
Episodes
Monday Nov 10, 2025
E23 | A Region of Makers & Growers
Monday Nov 10, 2025
Monday Nov 10, 2025
In this episode of the Innovation Alchemy podcast, WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks with Michael Del Ciancio of DC Farms, and Colby Wu of Stratus Plastics.
From greenhouses to factory floors, this episode explores how innovation in agriculture and manufacturing is reshaping Windsor-Essex. Join DC Farms and Stratus Plastics as they share how tradition, technology, and collaboration fuel a region of makers and growers.
Featuring:
- Michael Del Ciancio of DC Farms
- Colby Wu of Stratus Plastics
Innovation Alchemy is a podcast dedicated to exploring the magic, mess, and mastery of innovation. Check out the video version of this podcast at www.wetech-alliance.com/podcasts.
Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: www.wetech-alliance.com
Friday Sep 05, 2025
E22 | Building Tomorrow: Tech Innovators Tackling the Housing Crisis
Friday Sep 05, 2025
Friday Sep 05, 2025
In this episode of the Innovation Alchemy podcast, WEtech Alliance's Director of Venture Services and Partnerships, Adam Castle, talks construction tech with three firms in Windsor-Essex that are doing big things in building our region and tackling infrastructure and housing in different ways.
Featuring:
- Sarah Cipkar of Resimate
- David Mill of Scelta
- Scott Fairley of Optimotive
Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: www.wetech-alliance.com
Innovation Alchemy is a podcast dedicated to exploring the magic, mess, and mastery of innovation. Learn more and watch the video versions: www.wetech-alliance.com/podcasts
Monday Aug 11, 2025
E21 | The State of Advanced Manufacturing in Canada
Monday Aug 11, 2025
Monday Aug 11, 2025
In this episode of the Innovation Alchemy podcast, Adam talks with three graduates of the i.d.e.a. Fund, Andrew Glover of Harbour Technologies, James Gibb of Affinity, and Vedagya Bakshi of Estare, about the state of manufacturing in Canada; where we can win; and where we're headed.
Learn more about Harbour Technologies: https://www.harbour-tech.com/
Learn more about Affinity Outdoor Living: https://www.affinityinc.ca/
Learn more about Estare: https://www.estare.co/
Learn more about the i.d.e.a. Fund: https://www.wetech-alliance.com/idea/
Learn more about how WEtech Alliance helps innovation and tech-based businesses start, sell and scale: https://www.wetech-alliance.com/
Wednesday Jul 05, 2023
E14 | The First Wave of Crypto Wallets
Wednesday Jul 05, 2023
Wednesday Jul 05, 2023
In this episode WEtech Alliance's Director of Ventures Services, Adam Castle, and Digital Marketing & Social Media Coordinator, Emilie Robak, talk with Veda Sadhak, CEO and Co-Founder of Ronyn Wallets, about his entrepreneurial journey during "The First Wave of Crypto Wallets".
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Friday Nov 18, 2022
E13 | ScalingUP with REEL Outline
Friday Nov 18, 2022
Friday Nov 18, 2022
In this final episode from our ScalingUP series, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye and joins Adam Castle to talk with Vesna Spadafora of REEL Outline, a Windsor tech startup building solutions to help Pharmacists streamline the patient #health journey.
REEL Outline is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Friday Nov 11, 2022
E12 | ScalingUP with A20
Friday Nov 11, 2022
Friday Nov 11, 2022
In this episode, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Sarah Roddy and Ted Williamson of A20, a new ecosystem to help accounting firms connect with their clients and reduce costs and issues related to employee turnover, while increasing control of client work, quality, and efficiency.
A20 is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Friday Jun 24, 2022
E8 | Talk Less to Sell More with Hubspot’s Jose Martins
Friday Jun 24, 2022
Friday Jun 24, 2022
In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins.
Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attributes as an introvert into superpowers in sales to become a Top 1% sales performer at HubSpot!
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Wednesday Jun 01, 2022
E7 | The Entrepreneurial Journey with Ben Puzzuoli
Wednesday Jun 01, 2022
Wednesday Jun 01, 2022
In this episode, the Adams talk to local tech entrepreneur and WEtech Alliance client, Ben Puzzuoli, co-founder and director of sales at Cayzu Help Desk, about his entrepreneurial journey over 20+ years in the industry.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Friday Feb 25, 2022
E6 | Thinking Outside the (Market)Box with Diana Goodwin
Friday Feb 25, 2022
Friday Feb 25, 2022
After a brief 2 year pause due to a global pandemic, the Adams are back in the same room again!
In this episode, the Adams talk about bootstrapping and growing a business with seasoned entrepreneur, Diana Goodwin. Diana is the Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile and virtual workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox.
Music for this episode provided by local pop & soul singer-songwriter, Crissi Cochrane.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
Saturday Apr 18, 2020
E5 | Marty McFlywheel
Saturday Apr 18, 2020
Saturday Apr 18, 2020
In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and proper sendoff to Elias St. Elmo Lewis, the father of the funnel. Oh yeah, and they also teach you how to get a flywheel up and spinning in your business.
Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
